It was 1863, and every day, actresses in that period used uncomfortable-to-wear make up that ruined their skin.

Mr. Alexandre Napoleon Bourjois knew there had to be a better way to make up his muses, and devoted his time to creating quality in make up. It was he who created the first powder rouge, the Pastel Joues. Rouge was very successful among Bourjois’ female friends.

And that is how one of today’s most well-known cosmetics brands was born.